Wednesday, 27 November 2013

Infographic Method of presentation

This is an interesting method of presentation used in The Guardian. You could use this same method for the following:

- key company/director presentations
- developing the brand of your artist (as part of the main and ancillary products)
- textual analysis
- as a visual representation of your idea for your music video

You can make your own inforgraphs using infogr.am (thanks to Danny for this!)

Tuesday, 26 November 2013

Industry Research: Piracy and the Music Industry

You may wish to add a post about how piracy is affecting the music industry, what role music videos play in promoting music/artists but also how record companies try and assert their copyright and control of 

These clips may also be useful for the theory side of your course. You may have seen them before in your theory lessons.

Monday, 25 November 2013

Make sure...

When you are downloading or uploading (if from a CD) just make sure you get a good quality audio recordiing for example you may wish to use 320mp3 or WAV/AIFF -I would view the audio quality (and this is the only audio consideration you have) as part of the editing/post-production process and it can affect the overall impact of your music video if an excellent video has some tinny sound.

ITunes downloaded formats are generally 256mp3s. This is the lowest compressed rate I would recommend. Anything else won't do your video justice!

Thursday, 14 November 2013

Thicke Robin and Audience Theories

When doing your research and planning, you perhaps should look at issues around representation and possible effects on the audience of music videos. See the linked article from The Guardian on Robin Thicke's video 'Blurred Lines'. You could look at this in terms of audience theories such as reception theory, cultivation or effects models.

What do you think about the article/video? Can you link what you think to Stuart Hall's Reception theory?

Robin Thicke's controverisal video

Audience Theory booklet

Wednesday, 13 November 2013

Downloadable templates for storyboards, artist contracts etc...

This site is quite useful for standard documents related to film making. Some of them may seem quite irrelevant for your film/video but it is a good piece of research and planning to show that you have got your performers to sign a contract etc...



http://dependentfilms.net/files.html

Monday, 11 November 2013

R & P Good examples


Check out these good examples from your classmates!










Generally the blogs are looking blogtastic. Well done! Keep it up!

Remember: 
- try and always use media terminology in your posts: don't miss an opportunity to show off all of the key terms you have learnt in the past year or so...
For example, Harry (he's not the only one by the way) could apply Dyer's Star Theory or Goodwin's Ingredients of a Music video to this post

- don't forget about your ancillary products. You do not need to do as much R&P but you are expected to do some. Some ideas: 
-       a website homepage for the band;
Textually analyse a band's website. Look at how it creates synergy with their image and products, how it offers extras for fans (fandom) and how it provides a convergent platform for the current media age. See how band homepages are usually organised. You may wish to see how bands use music sales, promotion and network sites such as Bandcamp

-       a digipak for the album’s release;
Textually analyse existing examples; find out how much it costs to produce these items. Again, focus on synergy between the products and also how it may give fans something extra that casual listeners may not be bothered about. 

-       a magazine advertisement for the digipak.
Again...textual analysis and synergy! But perhaps also look at placement: which magazines are they in? Where on the page? What information do they include? How much do they cost the record company? When do they appear?



- remember to use a range of technology 

- start to move onto the planning tasks 


WORD OF WARNING: All of the writing must be IN YOUR OWN WORDS. Obviously some of the work you are doing as a group or allocating tasks; that is fine but at least attribute that piece of work to all of the members of your group.